Mar 9 -

Alexander Wang Flagship in SoHo, New York.

The SoHo flagship store for the fashion retailer creates a luxurious environment with custom-created materials and furniture and a rotating “cage” installation. The cage at the entry of the store is the stage on which the brand can showcase a curtain inspiration and give customers a new experience with each visit. Materials including antique brass, blackened steel, concrete, and royal Danby marble are luxurious, as well as edgy and unfinished.or example, display tables with blackened steel emerge from a slab of pristine marble and steel balancing on a block of cast concrete. An oversized leather sofa beside the hand-sculpted and hand-finished antique brass coffee table provides a place for relaxation, and a hammock sheathed in black fox fur adds a twist to the space.Designers wanted this fashion and accessories store to act as a “platform for creative minds to come together in an inspiring environment.” The store‘s large cage sculpture, which is a constantly evolving installation, is used to highlight unique

Inspired: a Store Experience Exchange